Chelsea have stepped up their commercial operations under Chris Townsend.

New commercial director Townsend is inviting interested parties to Stamford Bridge to discuss potential five-year deals.

Townsend is the London 2012 executive who once compared himself in a magazine interview to Jose Mourinho. Chelsea are seeking £40 million for a global partnership, £65m for a sleeve deal and £26m for advertising on the interview backdrop, says the Daily Mail.

In an idea long used by Manchester United, Chelsea show their clients how their name would look on the various sponsorship opportunities when they visit the club.