The Belgian international, who was named as Chelsea’s Player of the Year as they won the title last season, outranked the likes of Harry Kane – who sits sixth – at Tottenham, Lionel Messi and Cristiano Ronaldo in shirts sales since May 1.
Manchester United are the most prominent side in the top ten, with Paul Pogba topping the list and Romelu Lukaku, Marcus Rashford and Zlatan Ibrahimovic ranking second, fifth and tenth respectively.
In total the Red Devils have nine players in the top thirty, inckuding shirts baring the name of Wayne Rooney, though it is important to point out that there are a number of top flight clubs whose shirts are not sold by Sports Direct.
Players from Bournemouth, Brighton, Burnley, Crystal Palace, Everton, Huddersfield, Leicester, Stoke, Swansea, Watford and West Brom do not have the chance to see where they rank as the chain, owned by Newcastle chairman Mike Ashley, do not stock their shirts.
Here’s the full list.
|Paul Pogba (Man Utd)|
|2||Romelu Lukaku (Man Utd)|
|3||Eden Hazard (Chelsea)|
|4||Alexandre Lacazette ( Arsenal)|
|5||Marcus Rashford (Man Utd)|
|6||Harry Kane (Tottenham)|
Sadio Mane (Liverpool)
|8||Lionel Messi (Barcelona)|
|9||Philippe Coutinho (Liverpool)|
|10||Zlatan Ibrahimovic (Man Utd)|
|11||Dele Alli (Tottenham)|
|12||Roberto Firmino (Liverpool)|
|13||Matt Ritchie (Newcastle)|
|14||Ander Herrera (Man Utd)|
|15||Cristiano Ronaldo (Real Madrid)|
|16||Henrikh Mkhitaryan (Man Utd)|
|17||Dwight Gayle (Newcastle)|
|19||N’Golo Kante (Chelsea)|
|20||Mesut Ozil (Arsenal)|
|21||John Terry (Chelsea/Aston Villa)|
|22||Alexis Sanchez (Arsenal)|
|23||Mohamed Salah (Liverpool)|
|24||Wayne Rooney (Man Utd)|
|25||Juan Mata (Man Utd)|
|26||Adam Lallana (Liverpool)|
|27||Alvaro Morata (Chelsea)|
|28||David de Gea (Man Utd)|
|29||Cheick Tiote (Newcastle)|
|30||Christian Eriksen (Tottenham)|