Jose Mourinho was the “Happy One” when he returned three years ago and was unveiled amid a welter of publicity.
Back in 2004 he had been the Special One.
Carlo Ancelotti cracked jokes. Andre Vilas Boas was Mr Smooth, answering people by name when they asked questions.
Conte was relaxed, at ease, a smile frequently cracking his face. But he was full of intent.
The 46-year-old walked into the room at Stamford Bridge wearing a blue suit, shirt and tie, his long black hair over his collar.
There was a polite smattering of applause as he held up a Chelsea shirt with a big smile.
In English that was surprisingly confident and fluent, the former Italian national team manager, who took his side to the quarter finals on Euro 2016 said: “It is a great pleasure for me to be here. I am very happy – I will work a lot to stay here and I am excited at this moment to start a new season with Chelsea.
“This is a new chapter for my life, my career for me and my family. I’m happy to start and work in a new country, a fantastic country and fantastic league. This league is very difficult, the most difficult in the world, because six or seven teams can win the title. Chelsea is a great team.”
Conte, assured and at ease facing a large audience, refused to label himself either a Special One or a Happy One, saying he would leave it for others to name him at the end of the season.
He said: “I’m a worker. I like to work. I know only that road for this club to get back to compete in Champions League and for the title. I know only this verb. To work, work and work. And I found the right attitude for that here.”
Conte was full of smiles as he talked about his players fighting for the shirt and fighting to get back to the position to fight for the title.
As for the pressure of being a manger at a club where the revolving door is always spinning for managers, Conte said: “I was born with pressure. It is not important. It is normal. At a great club like Chelsea you must fight to win. I know this league is very difficult.. I will work.”
And he vowed that the passion he has always shown on the touchline, with Juventus and Italy, will still be there at Stamford Bridge.
Conte said: “I am this. I have passion and I suffer with the team. Because we work very hard during the week. And when it does not work I am not happy – but I fight.”